Contrary to what many people think, there is no quick fix to boost your SEO standing, even if you spend hundreds of dollars hiring outside help the best way to boost your SEO is naturally and organically. What do I mean by that? With the latest SEO Update by Google known as Penguin a lot of companies were affected by the update. Here are some tips to boost SEO organically and for very cheap
Content, Content, Content
When users search Google they are looking for the best content for their search. As such, the better your content for the user, the better your rating will be. The best thing to do is keep your content current and fresh. A blog is a good way to keep your visitors informed as well as keep content fresh. Before the Penguin update websites were making content solely for the crawlers (Google bots that search your website for content quality) and not for the user. Thus they were able to get high rankings but were not user-friendly. Now, Google penalizes websites that try to boost their ranking through fake content.Good things to write about would be any news in your industry, your business, trends, special promotions, polls and answers to frequently asked questions.
Including your business in free local directories such as Yelp and Google Places which contain reviews on a business is really good for building your reputation and SEO ranking. The more directories you can get listed on the better, especially if you can get reviews (and good ones at that). It is good to maximize those directories by putting as much information as possible, pictures, hours of operation, phone number, website, etc. This, along with the reviews will entice users to visit your business. With these reviews you can adjust your business accordingly. For example if someone complained about bad service, you can be able to correct it and respond to the reviewer.
This is another really great way to Boost your SEO is through social media websites like Facebook, LinkedIn, Twitter, Pinterest, YouTube. However just signing up for a social media site is not going to help your SEO, as I mentioned earlier content is king. To really increase your ranking you should be connecting with your audience, building a relationship and by doing that you will attract more people to your website thus improving your ranking.
These are just three free ways to boost your SEO. Slowly but surely if you stick with it, no update (whether its Panda, Penguin, or Porcupine) will ever bring your ratings down.