Mobile App usage outstripping desktops

Mobile analytics firm claims its data shows people are spending 81 minutes a day using apps

Apps have overtaken web for per-user daily usage according to Flurry’s figures

Studies by Flurry taken between June 2010 and June 2011 have shown the average US user app usage has increased from 43 minutes to 81 minutes per day.

The study was based on data taken from the iPhone, BlackBerry, Windows Phone and Java handset owners. Flurry claims that this increase now means that mobile app usage has overtaken desktop and mobile web usage in terms of minutes per day per user.

“This growth has come primarily from more sessions per user, per day rather than a large growth in average session lengths,” explains the company in its blog post. “Time spent on the Internet has grown at a much slower rate, 16% over the last year, with users now spending 74 minutes on the Internet a day.”

Flurry has also broken down the time spent per app category, revealing that 47% of app usage is gaming and 32% social networking, followed by news (9%), entertainment (7%) and other apps (5%).

Flurry’s figures are for US mobile users only.


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